Marketing concept for the Bernese Oberland goes out for consultation
Officials in the Bernese Oberland are responding to surveys and are beginning to promote the "Bernese Oberland" brand more actively again.
Those responsible in the Bernese Oberland are responding to surveys and are beginning to cultivate the Bernese Oberland brand more actively again. To this end, the Chamber of Commerce presented a corresponding marketing concept on Wednesday. It provides for the establishment of a joint communication platform. Furthermore, the business promotion services are to be expanded and tailored to the needs of companies in the Bernese Oberland. The concept also aims to strengthen the population's identification with their region; hospitality should also play a role here. A corresponding campaign is intended to raise awareness among the population and institutions. Before the concept comes into force, it will be subject to a broad consultation process.
