SF with September market share of 32.9 percent

In September 2006, Swiss television achieved an average market share of 32.9% for the whole day. The drop of 2.0 percentage points compared to the same month last year is mainly due to FC Thun's participation in the Champions League and the national soccer team's World Cup qualifying matches in September 2005. From January to September 2006, SF generated an annual average of 35.1 percent. This puts SF 1.7 percentage points above the 2005 annual average. September 2006 compared to September 2005: decline due to football matches with Swiss participation in the previous year In September 2006, Swiss television achieved an average market share of 32.9% for the whole day. This is a drop of 2.0 percentage points compared to the same month last year. September 2005 was characterized by Champions League matches with Swiss participation and World Cup qualifying matches of the Swiss national football team. The high market shares that SF was able to generate in 2005 due to the sporting events, particularly on the main evening, are missing this year.
January to September 2006 compared to 2005 annual average: SF is up 1.7 percentage points Compared to the 2005 annual average, SF is up 1.7 percentage points in the months of January to September 2006. While SF achieved a market share of 33.4 percent last year, the figure for January to September 2006 is 35.1 percent. SF is up in all time periods. The biggest increase is in the evening before (up 5.3 percentage points on the 2005 annual average).