La Télé with 64,000 viewers daily

La Télé, a private broadcaster based in Vaud and Fribourg, has released its viewership figures for the first time: An average of 64,000 people watch the channel every day.

This was announced by La Télé in a communiqué, according to SDA. In April, La Télé even broke through the 100,000 viewer barrier three times. Its reach is currently 8.5 percent and 10 percent at weekends. Those responsible have set themselves the goal of reaching 100,000 viewers per day by mid-2011.
La Télé was created in mid-2009 from the merger of the former Vaud regional broadcasters ICI TV, Canal Nord Vaudois and TVRL. The station is mainly supported by Edipresse, the publisher of the Fribourg daily newspaper La Liberté, and the city of Lausanne.

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