Waadland wines to become a brand
Following the example of the French Bordeaux or Beaujolais, Vaudois wine is also to become a brand. The plan is for wine from Vaud to be marketed under the uniform Vin Vaudois brand from next year.
Following the example of the French Bordeaux or Beaujolais, Vaudois wine is also to become a brand. The plan is for wine from Vaud to be marketed under the uniform Vin Vaudois brand from next year onwards. This year's grape harvest has gone well so far, a confident Robert Crüll, head of the Vaud winegrowers' office, told SDA. The improvement in the weather over the last few days means that we can expect a wine on a par with the great vintages.
A trump card in the communication and marketing of Vaudois wine will be a new uniform marketing strategy under the Vin Vaudois label, as Crüll announced this week. In the presence of the two patrons of the 2006 vintage, Miss Switzerland 2005 Lauriane Gilliéron and State Councillor Jacqueline Maurer, he appealed to the 5,600 vineyard owners and 750 winegrowers to join forces for the common brand. The Vin Vaudois brand is to be launched next year.
A trump card in the communication and marketing of Vaudois wine will be a new uniform marketing strategy under the Vin Vaudois label, as Crüll announced this week. In the presence of the two patrons of the 2006 vintage, Miss Switzerland 2005 Lauriane Gilliéron and State Councillor Jacqueline Maurer, he appealed to the 5,600 vineyard owners and 750 winegrowers to join forces for the common brand. The Vin Vaudois brand is to be launched next year.
