Rosarot and IP-Suisse Support Schwinger with Sustainable Energy
For ESAF 2025, the Zurich-based creative agency Rosarot created and produced four commercials that highlight IP-Suisse’s commitment to Swiss wrestling—featuring real Swiss wrestlers Armon Orlik, Curdin Orlik, Michael Ledermann, and Romain Collaud.
With over 17,000 members, IP-Suisse is one of the largest agricultural organizations in Switzerland and is committed to Swiss customs and culture, such as wrestling. IP-Suisse supports the four Swiss wrestlers Armon Orlik, Curdin Orlik, Michael Ledermann and Romain Collaud as a sponsor.
Swinging a lasso? Not our swingers
On the occasion of ESAF 2025, which takes place from August 29 to 31 in Glarus, IP-Suisse wanted to communicate its commitment to the four top wrestlers throughout Switzerland. The Zurich-based creative agency Rosarot therefore developed four short commercials for each of the four wrestlers. They answer the question of what would happen if the Swiss wrestlers were not Swiss wrestlers. "That would be fine, of course, but fortunately it's only a hypothetical question," says Anne Willimann, Head of Marketing at IP-SUISSE, with a laugh. "Fortunately, they are very good wrestlers - they give their all in the sawdust and everything for sustainable agriculture."
Great cinema on all channels
The four commercials were shot in two days - completely in-house at Rosarot. "One of our agency's great strengths is that we can implement such projects in-house, with agility and high quality," says Marcin Baba, Creative Director at Rosarot. In addition to the four commercials, which are played on all digital channels, the campaign was adapted for IP-SUISSE's social media channels and supplemented with additional outfits that the four wrestlers could wear - hypothetically, of course.
Responsible at IP-Suisse: Anne Willimann (Head of Corporate Communications), Marcel Schenk (Marketing), Patrick Amstutz (Social Media Manager). Responsible at Rosarot: Matthias Koller (Co-CEO), Marcin Baba (Creative Direction), Felicia Lauper (Director Consulting), Franz Neugebauer (Concept/Text), Carmen Stähelin (Concept/Text), Boris Stoll (Art Direction), Maria Alcover (Graphic Design), Horatiu Sovaiala (Video/Photo/Content Creation), Joe Bastiampillai (Social Media Consulting), Fabio Montefiori (Realization/DTP), Claire Hulla (Realization/DTP)
