Adlink Media launches Banderole Ad
Goldbach Media subsidiary Adlink Media adds the Banderole Ad advertising format, which wraps around website content like a printed paper strip, to its portfolio.
When a website is called up, the banderole ad wraps itself around the website content - similar to a printed paper band - before it takes its place on the right-hand side of the page after seven seconds, either automatically or interactively by mouse click, reduced to a narrow strip. From there, the user can roll it back up to its original size at any time. The format is very eye-catching, guarantees a high branding effect and offers plenty of scope for creative advertising messages, according to a statement on Thursday. German users consider the advertising format to be very serious, it meets with extremely high acceptance and activates users to find out more about the advertised product.
The Banderole Ad is being offered by Adlink Media as a World Cup package for the World Cup in South Africa. On the four sports platforms 442.ch, Kurzpass.ch, Sport.ch and Sportal.ch, the new advertising format is intended to target more than 200,000 soccer fans in an emotional environment. Further offers for the new advertising format are planned.
The Banderole Ad is being offered by Adlink Media as a World Cup package for the World Cup in South Africa. On the four sports platforms 442.ch, Kurzpass.ch, Sport.ch and Sportal.ch, the new advertising format is intended to target more than 200,000 soccer fans in an emotional environment. Further offers for the new advertising format are planned.
