Mediapulse: People who sit in front of the TV a lot also listen to the radio a lot
Radio and television usage in Switzerland continues to vary significantly across the different language regions. However, one thing holds true everywhere: People who listen to the radio frequently also watch a lot of television, and vice versa.
This was announced by Mediapulse on Thursday, according to SDA. A comparison of radio usage throughout the day shows that there are more listeners from German-speaking Switzerland and Suisse romande in front of the loudspeaker in the morning hours than listeners from Svizzera italiana. They are in the lead at lunchtime, while in the afternoon there are again more listeners from German-speaking Switzerland. The later the evening, the more French-speaking people tune in to the radio. Lunchtime television practically no longer exists in German-speaking Switzerland. And throughout the evening, it is in the Svizzera italiana that most viewers sit in front of the television.
The German-speaking and French-speaking Swiss consume a total of over 4.5 hours of radio and television per day. The proportion of this time spent watching television is significantly lower in German-speaking Switzerland (57%) than in French-speaking Switzerland (62%). And the southern Swiss watch half an hour more television than the French-speaking Swiss. Of the over 5 hours spent there, 65% is spent watching television and 35% listening to the radio. Overall, people who listen to the radio a lot also watch a lot of television - and vice versa.
Although half of Swiss television households now have digital reception options, the "digital revolution" is not necessarily taking place where it is most likely to be expected. It is not the young, mobile people who are driving digitalization in the TV room, but the wealthier multi-person households with children. In French-speaking Switzerland, 58% of television households already have digital reception. In Italian-speaking Switzerland, the figure is 53% and in German-speaking Switzerland 49%. However, even in "digital" households, around a third still watch analog television, and the option of watching programs on a time-shifted basis is still rarely used. The Mediapulse data comes from a survey of 10,000 households in 2009.
The German-speaking and French-speaking Swiss consume a total of over 4.5 hours of radio and television per day. The proportion of this time spent watching television is significantly lower in German-speaking Switzerland (57%) than in French-speaking Switzerland (62%). And the southern Swiss watch half an hour more television than the French-speaking Swiss. Of the over 5 hours spent there, 65% is spent watching television and 35% listening to the radio. Overall, people who listen to the radio a lot also watch a lot of television - and vice versa.
Although half of Swiss television households now have digital reception options, the "digital revolution" is not necessarily taking place where it is most likely to be expected. It is not the young, mobile people who are driving digitalization in the TV room, but the wealthier multi-person households with children. In French-speaking Switzerland, 58% of television households already have digital reception. In Italian-speaking Switzerland, the figure is 53% and in German-speaking Switzerland 49%. However, even in "digital" households, around a third still watch analog television, and the option of watching programs on a time-shifted basis is still rarely used. The Mediapulse data comes from a survey of 10,000 households in 2009.
