Mediaplus wins international media account from Motel One
The Motel One Group will rely on Mediaplus for its international media presence going forward. Following a multi-stage pitch, the agency is now responsible for media strategy, planning, and buying in the DACH region and the United Kingdom. The account includes the core Motel One brand as well as the premium line The Cloud One Hotels, which launched in 2022.
With 101 hotels in 13 countries, Motel One is the European market leader in the budget design segment. Previously, the focus was strongly on performance targets, but now Mediaplus is also to sharpen the brand image and increase international awareness. The central instrument is the brand performance approach, which combines performance marketing with brand building measures.
"With Mediaplus, we have found a partner that combines strategic vision and international implementation," explains Max Brodersen, Director Digital Marketing at Motel One. The agency also emphasizes the long-term claim: "Performance combined with creative excellence and data-driven strategy is the key to sustainable growth," says Florian Berger, Managing Director Mediaplus Performance.
In addition, the Mediaplus Creative Collective provides special media ideas, for example for business and leisure travelers. International campaigns are managed in cooperation with Mediaplus International. Serviceplan PR & Content has also been supporting Motel One's press work in Germany since 2024.
With the new partner, the hotel group intends to further expand its presence in existing and new markets.
