Germany: Nielsen expands advertising statistics

Transport and traffic site advertising are now included in the "Nielsen Transport Media Advertising Statistics". This is based on a cooperation between Nielsen Media Research and the trade association for out-of-home advertising. The data is collected on the basis of the gross advertising sales reported monthly by members and is available retrospectively from January 2006. According to the first evaluation, advertising investments in transport media amounted to around 33.5 million euros in the first eight months of this year, which corresponds to a share of 6.5 percent. According to Werben und Verkaufen, this advertising group is the third largest within out-of-home media. Werbewoche asked Mediafocus about its plans to measure transit advertising in Switzerland as well. And received the answer: If the market so desired, transit advertising could also be measured. However, the topic had not come up for a long time.