Studio Geissbühler designs artistic brand identity for Konzerthaus Noda
Using a powerful visual language of abstract forms, bold colors, and cultural references, Studio Geissbühler has shaped the artistic brand identity of the new Noda WKB concert and convention hall in Sion.
With the opening of the Noda WKB concert and congress hall, Valais will for the first time have a musical jewel box that meets the highest artistic standards. Studio Geissbühler is responsible for the visual identity.
Under the motto "Ouverture", the first season celebrates the new space as a place of sound, exchange and encounter. Studio Geissbühler translated this vision into an artistic brand experience that conveys the emotional power of music.
The design language is based on generously staged, abstract shapes and striking signal colors. Well-known iconography such as Wagner's hat, Mozart's wig or Italian gelati are used as verbal keywords and visual quotations to represent different musical worlds.
The artistic brand identity is designed as a multi-year collaboration and includes the central visuals of the concerts as a template for the digital and analog brand identity on site.
