Motion calls for a ban on advertising to protect children
PDA National Council member Josef Zisyadis has submitted a motion calling for a ban on advertising aimed at children under 14. He is calling for a ban on all advertising, such as for toys or Kinder chocolate.
Are Barbie and Ken on the brink of extinction? PDA National Councillor Josef Zisyadis has submitted a motion for a ban on advertising aimed at children. He is calling for a ban on all advertising aimed at under-14s, such as toys or children's chocolate. Commercials featuring children or stars from children's programs should also be banned. And: in general, advertising should no longer be broadcast directly before or after children's programs. Such a law is already in force in Sweden, and a similar advertising ban is currently being discussed in the European Parliament. However, as 20minuten.ch reports, Jacqueline Bachmann from the Foundation for Consumer Protection has her doubts about such a measure: children's consumer behavior should be controlled by society. "I wonder whether it is the state's job to protect children from advertising," she told the commuter newspaper.
