New ICC Code of Ethics for global marketing relationships

The International Chamber of Commerce (ICC) has published the revised and consolidated version of its advertising and marketing codes. This is the 8th revision of the ICC International Code of Advertising Practice, which was first published in 1937. The new version includes a catalog of guidelines in the areas of marketing, advertising via the Internet, telephone, SMS and customer communications. The code ensures that around one hundred companies worldwide adhere to certain principles, including the appropriate protection of personal information and the prohibition of fraud. Messages aimed at children should also not exploit their inexperience. The new version is primarily intended to serve as a practical tool and reference for everyday marketing issues. ICC Switzerland will be organizing a seminar in the coming months to present the new code to Swiss companies.