Poker face

Stimulants He looked even better during his victorious appearance on the TV show about the "Biggest Swiss Hit" of the last seventy years than he did when he was young and sang "Alpenrose" for the first time. Visibly healthy, said the tabloid press - and of course pointed out that Polo National Hofer has not been drinking alcohol for around three months. Whether the protagonists of Z.B. Werbung's current campaign for the Bern Wine Fair are just as averse to the juice of the vine cannot be confirmed soberly. One has one's suspicions here, as with a poker face. But a poker face can also disguise itself, otherwise it wouldn't be called a poker face. The agency's advertising for the wine fair features real producers of wine and other specialties from the region. The trick here is that the viewer does not know whether the mysteriously depicted figureheads really produce wine or are perhaps more responsible for cheese, farm vacations or even herbs. A game with moralizing prejudices? - Or rather a successful sympathy advertisement for bearers of schnapps noses? The agency only wants to serve us In Vino Veritas on the day of the fair.
 
Andreas Panzeri