Advertising for night owls
Nahverkehr Publicis involves passengers in a new campaign for the Zurich Transport Association ZVV.
Nahverkehr Publicis is involving passengers in a new campaign for Zurich's public transport network ZVV.all good things come from above. In its last night network campaign, the ZVV advertised its attractive night service with bat passengers hanging from the ceiling in the S-Bahn. Now the advertising agency Publicis has developed this campaign further and brings the bats out of the anonymity of the night. True to the motto "Live like a bat", the public is invited to take part in a big competition to hang out somewhere as a bat themselves and send a photo of it to
to send. The picture will be displayed in an amusing gallery and Internet visitors can vote for the most original "bat", with the twenty pictures with the most clicks winning great prizes. The top three will be rewarded with an annual subscription to the entire network. The others will receive a voucher for a long night at the Moods jazz club.
The nightlife platform Tilllate Switzerland is also taking part in the competition. Anyone photographed by a Tilllate photographer will automatically be added to the popular Party People gallery on the website
. There you can activate your picture for the night network competition. The competition starts this week and will be announced on advertisements, hanging boxes, bar screens and in the tag-on of the previous cinema spot. The ZVV "Fledermaus" carriages cover six S-Bahn lines and 36 bus routes. Night-time services will run on Fridays and Saturdays and before most public holidays. Services run every hour in Zurich and Winterthur and every two hours in the region. As a target group-friendly gesture, the surcharge of five francs for a ticket at Zurich Bellevue can also be purchased at the bar in the Rondell.
Andreas Panzeri
to send. The picture will be displayed in an amusing gallery and Internet visitors can vote for the most original "bat", with the twenty pictures with the most clicks winning great prizes. The top three will be rewarded with an annual subscription to the entire network. The others will receive a voucher for a long night at the Moods jazz club.
The nightlife platform Tilllate Switzerland is also taking part in the competition. Anyone photographed by a Tilllate photographer will automatically be added to the popular Party People gallery on the website
. There you can activate your picture for the night network competition. The competition starts this week and will be announced on advertisements, hanging boxes, bar screens and in the tag-on of the previous cinema spot. The ZVV "Fledermaus" carriages cover six S-Bahn lines and 36 bus routes. Night-time services will run on Fridays and Saturdays and before most public holidays. Services run every hour in Zurich and Winterthur and every two hours in the region. As a target group-friendly gesture, the surcharge of five francs for a ticket at Zurich Bellevue can also be purchased at the bar in the Rondell.
Andreas Panzeri
