New campaign: "Typical Wingo"
The full-service provider is launching a new campaign in classic Wingo style, featuring the usual Wingo testimonials from Charles Nguela and Alexandre Kominek—and, of course, Wingo’s typically affordable deals.
What exactly is «typical Wingo»? It’s simple: a wide range of mobile, TV, and internet plans at affordable prices.
And humor that sticks with you. The new campaign captures this exact mix under the tagline «Typical Wingo»—and shows why Wingo is the telecom provider whose ads are probably the quickest and easiest to associate with the brand.
In July, Wingo launched its new «Typical Wingo» campaign with an out-of-home ad campaign that highlighted the brand’s excellent value for money. Now comes the second wave—with specific mobile offers that charmingly carry on the campaign’s theme.
After all, these are, of course, the ones that are most «typically Wingo,» and they’re presented, as usual, with that signature Wingo humor. Naturally, the testimonials come from Charles Nguela for German-speaking Switzerland and Alexandre Kominek for French-speaking Switzerland.
Whether the two of them, blindfolded, try to hit a deal hanging like a piñata—which, of course, in typical Wingo fashion, is «unbeatable»—or run around a deal («Typical Wingo: it’s always all about our best deal») —the main thing is that a comedian in a suit presents a super-attractive offer.
Three 6- to 10-second spots were produced for YouTube and social media. The 10-second spots are used in digital OOH. In addition, the testimonials and offers appear in various online and mobile formats.
Client: Wingo; Production: McQueen Films; Directed by: Johannes Bachmann; Image processing: Lorenz Wahl; In charge at Neu Creative Agency: Adrian Staehelin, Nicole Vizcardo, Maison Fitzgerald, Adriana Stepanov, Bettina Beyeler, Adam Schwarz, Andrea Braschler, Nico Ammann, Simon Rehsche
