Brandpulse develops brand identity for EY spin-off Board Agora

The spin-off of the auditing and consulting firm EY sees itself as an exclusive "members-only" community for the exchange of knowledge in the area of corporate governance and aims to use it to transform the digital boardroom into a digital platform.
redefine.

Until now, digital management platforms have mostly presented themselves as conservative and interchangeable. Board Agora takes a different approach: the platform positions itself as a reputable yet innovative knowledge broker. The aim is to build trust in a highly sensitive environment and clearly stand out from the competition. Brandpulse developed the brand promise from a comprehensive analysis: "Curated knowledge, empowering decisions."

"Our aim was to create an image that emphasizes the exclusivity of the community and at the same time sets modern, future-oriented accents," says Thomas Ramseier, CEO of Brandpulse. "Board Agora should be perceived as an international reference brand for contemporary corporate management." Philippe-Alexandre Tschannen, Chairman of the Board, Board Agora, on the collaboration with Brandpulse: "The Brandpulse team did an excellent job of transforming our vision of a revolutionary board network into a powerful, trust-building branding that perfectly balances tradition and innovation."

The brand identity deliberately breaks with traditional design patterns in the industry and focuses on a clear, contemporary image and color scheme. In a first step, Board Agora will be introduced in Europe, followed by the USA and Asia-Pacific markets. With the new branding, Brandpulse aims to help establish Board Agora as a pioneering platform in the international corporate governance market.