Inflight magazines are stronger than pan-European publications
The in-flight magazines of Europe's national airlines rank among the top publications, even compared to well-known magazines sold to the public.
The in-flight magazines of the national airlines in Europe occupy top positions in comparison to well-known sales titles. Inflight magazines are heavily used and reach absolutely top decision-maker target groups, as Gruner+Jahr announced on Wednesday. This applies to the respective national market and also in the context of pan-European campaigns.
Range of in-flight magazines in thousands / range in %
Lufthansa Magazine 1,246 / 12.3Air France Magazine 971 / 9.6High Life 641 / 6.3Business Life 587 / 5.8Ronda Iberia 533 / 5.3Ulisse 515 / 5.1Scanorama 474 / 4.7Holland Herald 293 / 2.9Swiss Magazine 244 / 2.4Blue Wings 186 / 1.8
Reach of international magazines in thousands Reach in %
Business Week 215 / 2.1The Economist 673 / 6.6Newsweek 402 / 4.0TIME 576 / 5.7Forbes 115 / 1.1Fortune 180 / 1.8Havard Business Review 272 / 2.7
The coverage is based on the Europe 2006 population, which, at 10.15 million people in Europe, represents a high-profile target group of decision-makers, 77% of whom are men. Of these, 60 percent are between the ages of 35 and 54; 74 percent have a high school diploma or a university degree and 69 percent earn an income of over EUR 3750 per month.
