Manager Magazin selects UBS annual report
Every year, the German magazine *Manager Magazin* evaluates the annual reports of the most important publicly traded companies in Europe. As in the previous year, UBS is among the leaders.
Every year, the German Manager Magazin evaluates the annual reports of the most important listed companies in Europe. As in the previous year, UBS took first place in the category of Stoxx 50 companies with its 2005 annual report. The report was creatively realized by the Zurich advertising agency Publicis. Three teams of scientific experts scrutinized the report according to almost 500 criteria. Criteria such as content, design and language are important to the expert jury. The decisive factors in the case of UBS were the content concept and creative implementation, as detailed in a press release. The annual report conveys an authentic impression of the attitude and commitment of the employees by portraying 95 people from all over the world and with a wide variety of functions within UBS. They all give a personal account of how they support the business philosophy of UBS.
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