Johnson & Johnson files suit against L'Oreal

On Wednesday, the US company Johnson & Johnson filed a lawsuit in New York against the French cosmetics manufacturer L'Oreal for misleading advertising. The US company is seeking a temporary injunction to stop advertising, obtain a correction and claim damages. As reported by the SDA on Thursday, Johnson & Johnson is offended by the text of a sunscreen advertisement by L'Oreal. It claims that the French product provides better protection against dangerous UV radiation than the corresponding cream from the US company. This is a false claim, according to the complaint. On the contrary, independent tests had shown that the Neutrogena sunscreen from Johnson & Johnson offered greater protection than was stated in the French cosmetics manufacturer's advertising material.
With its lawsuit, Johnson & Johnson is seeking an injunction forcing L'Oreal to stop the advertising in question. Johnson & Johnson is also demanding that L'Oreal send a letter of correction to all those who received the offending advertisement. The US company is also demanding compensation.