Bertelsmann wants its own MySpace
The German media group Bertelsmann is working on the development of its own Internet platform based on the MySpace model.
The German media group Bertelsmann is working on the development of its own Internet platform based on the MySpace model. As Der Spiegel magazine reports, Bertelsmann's RTL and Sony BMG divisions are also being asked to push ahead with the project. Der Spiegel sees the lack of financial resources for acquisitions as the reason for the strategy of in-house development.
