Microsoft Switzerland launches Fling King
Die Schweizer Kampagne für Windows 7 geht in die zweite Runde. Microsoft hat die Fortsetzung mit einem Onlinespiel lanciert. Die Hauptfigur Fling King zeigt darin, wie man tägliche Aufgaben einfacher und schneller erledigt.
Windows 7 impresses with its speed and simplicity, according to a press release. This is the message behind the Swiss campaign for Microsoft's operating system. It shows how everyday tasks can be completed in an unconventional way - and faster and easier. The campaign, which was launched in November 2009 with three short Internet commercials, is now being continued with Fling King. The web-based game showcases the protagonist from one of the three commercials: the Zürisack thrower. Fling King is the true master of simplicity. He masters his task in the quickest way, with a casual and cool demeanor.
Three short spots on YouTube:
Three short spots on YouTube:
