Omnicom now supports Arosa Tourism
Omnicom Media Group Switzerland will now be handling Arosa Tourism's event marketing and communications.
Bears, hiking, skiing - Arosa is a picturesque vacation resort in the Grisons mountains with a wide range of leisure activities. Special events such as the Arosa Humorfestival, Arosa Classic Car and the dialect festival provide entertainment and an attractive platform for companies wishing to position their brands in a unique environment.
With immediate effect, the Grisons vacation destination will receive extensive support from the media agency Omnicom Media Group Switzerland. The collaboration includes the marketing of the Arosa event offer and also communicative support in the area of tourism offers and projects, as well as in the media business. Arosa Bärenland and Omnicom Media Group Switzerland have been working closely together since 2024.
"The collaboration with Arosa Tourism is a real affair of the heart for us, because we can support a unique destination, people, animals and nature with our expertise," says Jens Brecht, CEO Omnicom Media Group Switzerland and Austria.
"We are looking forward to expanding our collaboration with Omnicom Media Group Switzerland in order to communicate our unique offers even better and attract new visitors to our destination. Together we will develop innovative campaigns and concepts to increase the visibility of our events and inspire new target groups for the region," adds Roland Schuler, Tourism Director of Arosa Tourism.
