Büro Mätzener develops the right change for Salt

The Salt Summer Sale: For four weeks, Salt subscriptions are being offered at up to 70 percent off for new customers. In addition, you benefit from outstanding network coverage and top customer service, certified by Connect. So now is the time to make the smart switch to the "right team". This insight is dramatized in the campaign with the well-known football switching board and results in the striking key visual, which is staged and implemented in a media-appropriate manner on all advertising media.

The campaign is being used throughout Switzerland and is being rolled out widely on TV and OOH/DOOH, accompanied by various online advertising media and on social media. During the promotion, the 40 or so Salt Stores will also be covered on the outside in the campaign look and will feature various measures and screens on the inside.

Responsible at Salt Fabrice Allegro (Chief Marketing Officer), Christoph Schwarz (Director Brand Management & Marketing Communication), Nadina Vollenweider (Marketing & Communication Specialist), Fabiola de Luca (Communication Specialist) Responsible at the Mätzener office Dominik Mätzener (strategy, consulting and overall responsibility), Julien Junghäni (creative direction & design, Junghänis GmbH), Martin Arnold (basic idea, normal communication); Film production Tuna: Timo Stump (Director), Tufan Tuna (Executive Producer); Recording studio dubdub Studios; Photography Terence du Fresne; Image composing/prepress Lorenz Wahl Postproduction; Print Setaprint AG; Media Context.