Beyonder exits the marketing business
The coronavirus pandemic and artificial intelligence have transformed the agency business—Beyonder is responding by shifting its focus entirely to AI. Client projects are being transferred to Avarel.
After several years in the agency business, BEYONDER is drawing a clear line: marketing services will be discontinued with immediate effect. All ongoing client projects and mandates have been handed over to Avarel Studios AG - with a smooth transition and close support from the BEYONDER team. This is the company's response to far-reaching market changes since the pandemic - and to the growing importance of artificial intelligence.
From crisis to consequence
"Since coronavirus, things have become increasingly difficult for us in marketing. With the advent of AI, the pressure became even greater - we no longer see a sustainable future in the traditional agency model," says Chris Beyeler, founder and owner of Beyonder. The decision was not a snap decision, but the result of a development that had been emerging for years.
The handover to Avarel Studios - a Henzmann Holding AG company - took place in close consultation with all customers. Some of the contact persons will change, but Beyonder founders Chris Beyeler and Luca Conconi will remain available in the background to provide advice. The location at Wambisterstrasse 1a will remain the same.
Clear focus on artificial intelligence
In future, BEYONDER will focus exclusively on the development and application of AI for SMEs. The establishment of an AI competence center and close cooperation with the AI association KImpact mark the next step in this reorientation. The agency sector remains connected - but under different circumstances. "We are proud of our work in marketing - but now the time is ripe for the next step. AI is our future," says
Chris Beyeler, the founder of Beyonder.
