SFLB spoils female moviegoers for Annabelle

The Zurich advertising agency Spillmann/Felser/Leo Burnett SFLB has created a handbag for the women's magazine Annabelle to make going to the movies more appealing to women. At the preview of "The Devil Wears Prada" at the Pathé cinema in Dietlikon, where Annabelle was present as a media partner, every female visitor received a popcorn bag converted into a handbag at the entrance. In addition, the moviegoers were made aware via Kinodia of the impending unfortunate situation that they would now have to remain silent for a long time. At least the women were allowed to nibble their popcorn with relish.