APG publishes encyclopedia as online tool

Allgemeine Plakatgesellschaft APG has revised and updated its practical reference work "Out-of-home media: A-Z" and brought it up to date. The lexicon contains explanations of around 400 expressions relating to the medium and also includes terms from the surrounding subject areas of advertising, media, media research, marketing and printing technology. The publication on the world of posters is now available in three languages (German, French and English) and is structured as an online tool. In the index, all terms can be sorted by alphabet in the desired language and a link takes you directly to the explanation of the term you are looking for. Additional links can also be found throughout the content. The work is aimed at active and prospective professionals as well as interested persons, as APG reports. It can be ordered at
can be downloaded.