Zürich Tourism expands marketing
More Germans and Milanese are expected to visit Zurich in the coming years. For the German market alone, the marketing budget is set to nearly double to 1.16 million francs next year.
More Germans and Milanese are set to visit Zurich in the coming years. According to Tourism Director Frank Bumann, Zürich Tourism is significantly expanding its marketing in its northern and southern neighboring countries. The marketing budget for the German market alone is to be almost doubled to CHF 1.16 million next year, while the budget for Italy is to be increased from CHF 100,000 to CHF 430,000. The main markets for Zurich will remain Germany, Italy, England and the USA. However, the Zurich marketing organization will now also actively cultivate France, reports SDA. The category of strategic growth markets for Zurich as a travel destination also includes Austria, Spain, Russia, the Gulf States, India and South East Asia.
