Yellow gives Otto Hofstetter a digital makeover
Otto Hofstetter AG has entrusted the relaunch of its website to the creative agency Yellow.
Yellow developed a future-proof digital presence with a scalable design system for the global company. It enables the easy integration of future applications and is based on the latest design and programming standards.
Otto Hofstetter AG is an internationally active tool manufacturer based in Uznach. The family-owned company has been developing, producing and maintaining precision tools for the packaging industry for seventy years and supplies its solutions to customers all over the world. With an export rate of almost one hundred percent, a professional digital presence is absolutely essential for the Swiss company. For this reason, Otto Hofstetter commissioned the strategic creative agency Yellow with a holistic redesign of its corporate website.
The website serves as a digital showcase for the tool manufacturer's areas of expertise and as an interface for the integration of future applications and digital services. The content offering is supplemented by a blog, which is based on the content of the customer magazine and thus makes its content available to a wide audience beyond the printed edition. Yellow uses the latest design and programming standards. To ensure a future-proof digital presence, they have developed a scalable design system based on Atomic Design. The design appears simple in its structure, but is highly precise in its implementation. This philosophy is in line with the way Otto Hofstetter works and is also practiced by major tech brands.
Responsible at Otto Hofstetter AG Stefan Zatti, Head of Marketing and Sales Agency Yellow.
