TBWA with double reinforcement

Lucia Staub and Guido Zehnder joined TBWA\Zurich as Account Directors in October 2007 to strengthen the consulting team for national client McDonalds. Lucia Staub previously worked for one and a half years at Saatchi & Saatchi Simko in Geneva, also as an Account Director for national clients such as JT International AG and Novartis. In Germany, she worked for agencies such as McCann Erickson, Argonauten 360° and Leo Burnett for clients including Philip Morris, BMW and Microsoft. Guido Zehnder, who previously worked for McDonalds at Heye, Zurich for two and a half years, moved with the client to Tequila\Zurich. He previously worked as a Pricing & Sales Specialist in the marketing team at Esso Switzerland and was responsible for projects in the "Convenience Retail" sector.