Fully in competition

Regional press The Tagi split for Zurich explains the tariff war According to Tamedia's tariff documentation, the new Tagi split for the city of Zurich starts with 55,980 copies and - based on Mach Basic 2006-1 - has 129,000 readers. A full-page, four-color ad costs 9504 francs. This is a striking figure, as this Tagi regional edition is in direct competition with the Tagblatt der Stadt Zürich, a free newspaper that is 60 percent owned by Tamedia itself, 40 percent by the NZZ Group and also functions as the official publication organ of the city of Zurich. At the Tagblatt, which according to Mach Basic 2006-1 reaches 123,000 readers, a four-color advertising page currently costs CHF 9922 (circulation: 140,000 copies). The Tagi split is therefore cheaper.
The city must therefore expect fewer advertisements in the Tagblatt and falling concession income. The Tagblatt is working on a new concept. According to the city authorities, negotiations with Tamedia are still ongoing three weeks before the publication of the new Tagi split.
Markus Knöpfli