Publicis cooks for Gault Millau
Guides Publicis was commissioned to present the new Gault Millau restaurant guide to a wide audience of foodies.
Guides As it does every year, the Gault Millau Guide for Switzerland will be published again this fall. The gourmet guide lists 800 restaurants that were newly tested and rated for the 2007 edition. And as it does every year, Publicis was commissioned to “serve up” the new Gault Millau to a wide audience of foodies—presented in a surprising and eye-catching way in an ad. There are many restaurants in Switzerland, but professional advice is very useful for finding the true culinary gems. So why not turn the restaurant guide itself into an irresistible delicacy waiting to be discovered? To bring this idea to life, the most discerning gourmet of all was chosen: the truffle pig. In the ad, Gault Millau thus becomes a coveted delicacy.
