The future does not wait
Breitband Glamour Engineering is launching a viral campaign for Sunrise in collaboration with Malcolm McLaren and Jurczok.
Broadband Glamour Engineering launches a viral campaign for Sunrise featuring Malcolm McLaren and Jurczok. Mobile broadband technology is considered «the next big thing.» The cell phone is becoming an all-around device and communication tool. Sunrise is at the forefront of this trend. Now, the advertising agency Glamour Engineering has created a series of unconventional commercials centered on Sunrise’s mobile broadband. In this viral campaign, the videos—which are shown in Sunrise Centers—are also shared online, introducing them to a wide audience. Sunrise’s mobile Internet is gaining new customers every day. Music downloads via mobile broadband are in high demand. More than 10,000 MP3 songs are now downloaded directly to cell phones each month from the Sunrise Musicworld platform. The Sunrise Live mobile experience platform already attracts 135,000 unique users per month.
Whether it's news, emails, live TV, or MP3 downloads, more and more customers are discovering the benefits of these services. Since the launch of the mobile broadband network in December 2005, data traffic has increased sevenfold, thanks in no small part to the successful market launch of the Sunrise Mobile Broadband Card.
Slamming, rapping, dissing for Sunrise live: Glamour Engineering has managed to secure the iconic legend Malcolm McLaren and Zurich-based rap poet Jurczok for its commercials.
«Thank you, Sunrise»: Malcolm McLaren, former manager and creator of the Sex Pistols, relies on staying connected with everyone and accessing the world on his cell phone through Sunrise’s broadband services. After all, he’s constantly on the hunt for «the next big thing.» In the late «70s, he succeeded in doing just that with the Sex Pistols. Their hits »Anarchy in the UK« and »God Save the Queen” made the punk revolution accessible to the masses.
The big trend today is the dominance of children’s culture and video games, which McLaren incorporates into his fashion label, Fashionbeast. Or the anti-fast-food movement, which is the subject of his first Hollywood film, *Fast Food Nation*, based on the novel by Eric Schlosser and starring Bruce Willis and Avril Lavigne, set to hit theaters in early 2007.
Malcolm McLaren is thus «the compelling and committed communicator and promoter of the broadband service offering for business customers,» according to Rudolph Schürmann, Michelle Nicol, and Erich Baumgartner at Glamour Engineering.
Jurczok 1001 fits right into this concept. The Zurich-based spoken-word pioneer slams and raps—hard but poetically—about the benefits of broadband services and music downloads for residential customers. The French-speaking slammer Roberto Roccobelly, known for his current show «Love Gangsta Club,» performs as César Vegas for Sunrise. And Toni Caradonna, a ubiquitous stunt comedian, plays the role of a man from Ticino.
In the commercial clips, these wordsmiths act as hosts and offer intelligent and insightful commentary on songs by Pink and Placebo, which are available for download as ringtones and MP3s on Sunrise live.
Check the effect on the Sunrise website
www.sunrise.ch/mobilesbreitband_kampagne
, on the Sunrise Live mobile experience platform, at Sunrise Centers, and on various online video platforms such as .Andreas Panzeri
Whether it's news, emails, live TV, or MP3 downloads, more and more customers are discovering the benefits of these services. Since the launch of the mobile broadband network in December 2005, data traffic has increased sevenfold, thanks in no small part to the successful market launch of the Sunrise Mobile Broadband Card.
Slamming, rapping, dissing for Sunrise live: Glamour Engineering has managed to secure the iconic legend Malcolm McLaren and Zurich-based rap poet Jurczok for its commercials.
«Thank you, Sunrise»: Malcolm McLaren, former manager and creator of the Sex Pistols, relies on staying connected with everyone and accessing the world on his cell phone through Sunrise’s broadband services. After all, he’s constantly on the hunt for «the next big thing.» In the late «70s, he succeeded in doing just that with the Sex Pistols. Their hits »Anarchy in the UK« and »God Save the Queen” made the punk revolution accessible to the masses.
The big trend today is the dominance of children’s culture and video games, which McLaren incorporates into his fashion label, Fashionbeast. Or the anti-fast-food movement, which is the subject of his first Hollywood film, *Fast Food Nation*, based on the novel by Eric Schlosser and starring Bruce Willis and Avril Lavigne, set to hit theaters in early 2007.
Malcolm McLaren is thus «the compelling and committed communicator and promoter of the broadband service offering for business customers,» according to Rudolph Schürmann, Michelle Nicol, and Erich Baumgartner at Glamour Engineering.
Jurczok 1001 fits right into this concept. The Zurich-based spoken-word pioneer slams and raps—hard but poetically—about the benefits of broadband services and music downloads for residential customers. The French-speaking slammer Roberto Roccobelly, known for his current show «Love Gangsta Club,» performs as César Vegas for Sunrise. And Toni Caradonna, a ubiquitous stunt comedian, plays the role of a man from Ticino.
In the commercial clips, these wordsmiths act as hosts and offer intelligent and insightful commentary on songs by Pink and Placebo, which are available for download as ringtones and MP3s on Sunrise live.
Check the effect on the Sunrise website
www.sunrise.ch/mobilesbreitband_kampagne
, on the Sunrise Live mobile experience platform, at Sunrise Centers, and on various online video platforms such as .Andreas Panzeri
