Yahoo invests in advertising business

Internet giant Yahoo is currently massively expanding its online advertising division. The reason: the company is experiencing a drastic reduction in profits due to a weakening advertising business. The company is now acquiring AdInterax, which produces tools for creating multimedia banners. Yahoo will sell the software to its advertising customers as a service in future. The multimedia banners play integrated video clips and increase user attention, according to a press release. This in turn should have a positive effect on the efficiency of Yahoo's advertising network. Investments were also made in the auction system for online advertising Right Media Exchange. 20 percent of the shares went to Yahoo for 45 million dollars. The campaign platform was only launched in June and is already used by several thousand companies. The banner spaces on offer go to the highest bidder.