Dachcom creates central web platform for Bell Food Group

The Bell Food Group operates in the retail, food service and food industry sectors and unites brands such as Bell, Hubers, Eisberg, Hilcona and Hügli under one roof. The company employs 13,500 people in 14 countries.

One platform, many versions

To strengthen its digital presence and standardize its online presence, the Bell Food Group decided on a strategic collaboration with Dachcom. The focus was on the development of the platform Bellfoodgroup.com based on Pimcore, which acts as a central content hub.

Under the motto "One platform, many forms", targeted content can be displayed via a wide range of output channels - from the corporate website and career portal to internal and external landing pages.

In addition to the technical implementation, Dachcom also provided strategic advice on the content architecture, the modeling of data structures and the development of flexible content modules. Extensive testing and training ensured a smooth transition to operations.

Modular design system

At the same time, a modular design system was developed that maintains a balance between a uniform visual appearance and the individual design requirements of the various brands and platforms. The design system is based on a consistent visual construction kit with clear rules for layout, typography and visual language - flexible to use and scalable for future expansions.

Visual language with brand strength

The visual appearance of the platform conveys key brand values such as seriousness, quality and enjoyment and relies on modern design elements such as reduced illustrations, targeted color accents and animated transitions. Dachcom was also responsible for the UX/UI concept, the creation of templates and comprehensive design guidelines for web and mobile.