Better chances of winning at the ADC judging 07
The ADC judging process has been announced and is moving into the next round with a few changes. New criteria for multimedia campaigns, a new category for low- and no-budget projects, and a different approach to the 25-percent guideline improve everyone’s chances of winning.
The ADC judging has been announced and is entering the next round with some changes. New criteria for multimedia campaigns, a new category for low'n'no budget and a different handling of the 25 percent guideline will improve the chances of winning for everyone. The first change concerns overall multimedia campaigns, which will be judged more professionally from now on. This is ensured by the fact that a separate, new jury group will be set up for this category and funds from more than one year's use will be permitted. Such campaigns become a whole over a longer period of time, which is more than the individual parts, writes the ADC as justification.
To ensure that like is compared with like, the ADC is also introducing the "Low'n'No-Budget" category. This is only open to campaigns that were realized free of charge or for less than CHF 10,000.
In future, the ADC will be judging even more consistently according to purely qualitative standards. Accordingly, the previous quantitative quota rule, according to which a maximum of 25 percent of all works that reach a higher level will be replaced by the fact that 25 percent will actually remain the guideline. The jury will still have the leeway to award a few more or fewer awards for good reason.
The strict but objectively comprehensible criteria used by ADC Switzerland for judging were formulated by Michael Conrad. They have now become something of a world standard, as the ADC writes in its press release on Wednesday. The ADC only awards precious metal to those who actually deserve it - only the place on the shortlist is reserved for worthy projects.
The deadline for entries is November 23, 2006
To ensure that like is compared with like, the ADC is also introducing the "Low'n'No-Budget" category. This is only open to campaigns that were realized free of charge or for less than CHF 10,000.
In future, the ADC will be judging even more consistently according to purely qualitative standards. Accordingly, the previous quantitative quota rule, according to which a maximum of 25 percent of all works that reach a higher level will be replaced by the fact that 25 percent will actually remain the guideline. The jury will still have the leeway to award a few more or fewer awards for good reason.
The strict but objectively comprehensible criteria used by ADC Switzerland for judging were formulated by Michael Conrad. They have now become something of a world standard, as the ADC writes in its press release on Wednesday. The ADC only awards precious metal to those who actually deserve it - only the place on the shortlist is reserved for worthy projects.
The deadline for entries is November 23, 2006
