Media Focus: Advertising year on track for success

Like August, September was also a good month for the advertising industry. Compared to the previous year, it was up 6.6%. This figure confirms the year-to-date trend, as Media Focus reported on Thursday. Cumulatively, the advertising year to date has seen an increase of 6.5%, which points to a record year. The Internet and television in particular are showing strong growth with increases of 42.4 percent and 12.8 percent respectively. However, print media are also in good form, with both increasing by between 5.8% and 9.3% year-on-year. However, cinema advertising and teletext both fell by more than 20%.

The following key markets recorded the strongest year-on-year growth: Energy (+61%), Cosmetics/Toiletries (+29%), Food (+28%) and Consumer Electronics (+27%).
The key markets of tobacco products (-52%) and telecommunications (-28%) invested significantly less.
As in the previous month, Migros is the leader in the ranking of the largest advertisers. It is followed by Coop, L'Oreal, Swisscom and Procter & Gamble.
Media Focus has been measuring and recording gross advertising investment in the traditional advertising media of print (newspapers/magazines), television, radio, posters, cinema, teletext and the Internet in Switzerland since 1990. Media Focus is a joint venture between the two global market research companies IHA-GfK AG and ACNielsen SA/Nielsen Media Research.