Dr. Oetker has bitten the bullet at Matter & Gretener
The Zurich-based advertising agency Matter & Gretener demonstrates that clients' desire for the most expansive product presentation possible can also be creatively realized.
The Zurich advertising agency Matter & Gretener shows that the customer's wish for the largest possible product presentation can also be implemented creatively.
In the launch campaign for the new Piccolo Cake from Dr. Oetker, a young woman holds the product in her arms as one usually does with a baby. The "charming and sales-boosting headline", which the agency reveals in a press release, makes it clear why she is doing this: "Small, only needs milk and is delicious."
In the launch campaign for the new Piccolo Cake from Dr. Oetker, a young woman holds the product in her arms as one usually does with a baby. The "charming and sales-boosting headline", which the agency reveals in a press release, makes it clear why she is doing this: "Small, only needs milk and is delicious."
