CCR and up&up enter into a multi-year partnership

The Center for Corporate Reporting (CCR) and the Zurich-based agency up&up are continuing their successful collaboration. As a result, up&up will remain the agency responsible for the CCR’s branding.

Corporate and sustainability reporting are subject to constant change. Be it in relation to stakeholder demands or new regulatory requirements such as the Corporate Sustainability Reporting Directive (CSRD) and the European Sustainability Reporting Standards (ESRS). Today, companies not only have to report on financial or legal aspects, but also transparently on environmental and social issues. The strategic orientation of a company is becoming more important than ever for communication.

"This is precisely where we see the great added value in the partnership and the associated knowledge transfer with the CCR," says Christoph Schmidt,
Managing Partner and CEO of up&up. "The combined expertise in reporting, strategy, communication and design enables up&up to implement integrated solutions for our clients that go beyond traditional reporting. After all, reporting is no longer just a mandatory document, but a strategic communication tool with an impact both internally and externally."

Reto Schneider, founder and Co-CEO of CCR, also emphasizes the relevance of strategic communication in corporate reporting: "Reporting, which is currently characterized by regulatory requirements, requires a professional dialogue with stakeholders in order to ensure transparency and Strategic Brand & Corporate Communication I Staffelstrasse 12 I 8045 Zurich upandup.ch a continuous dialogue and to explain complex issues in a way that is appropriate for the target group. We value up&up as an innovative agency and a relevant player in the current discussion about the further development of reporting, which serves as the basis for consistent and effective stakeholder communication."

According to Noelia Blanco, Managing Partner and COO of up&up, the collaboration focuses on the following key points:

  • The continuous exchange on market developments and the
    Access to know-how and experts;
  • The dialog on trends, regulatory developments and
    technological innovations;
  • The conceptual design and further development of the CCR brand
    as well as the Reporting Times;
  • And the active involvement in the annual reporting process.
    Symposium and other formats.

"We look forward to many inspiring years of collaboration - both professionally and personally, this partnership is of great value to us," concludes Blanco.


The CCR is a member-based competence center for corporate reporting in the DACH region. By organizing practice-relevant exchange formats such as roundtables, working groups, various publications and tailored helpdesk services for members, the CC.

up&up Consulting AG is a Swiss boutique agency characterized by exclusive consulting and tailor-made communication services. The company combines management consulting with strategy, branding, corporate communication and visually strong, long-term solutions.

 

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