SFLB gives DAB a helping hand
SRG SSR idée suisse has commissioned SFLB to launch a campaign for DAB radio programs. DAB (Digital Audio Broadcasting) did not achieve the expected breakthrough this year and is now set to become more widely adopted by the public.
SRG SSR idée suisse has commissioned SFLB with a campaign for DAB radio stations. DAB (Digital Audio Broadcasting) did not achieve the expected breakthrough this year and is now to be anchored in the population. To this end, the Zurich-based creative agency Spillmann/Felser/Leo Burnett designed the key visuals, which will soon be seen on F12 posters, in advertisements and animated in cinema commercials.
