Germany: Mobile TV reaches 18 minutes a day

Pocket TV users mainly look at their cell phone screens in the morning and at home. According to the Süddeutsche Zeitung, this is the result of initial surveys on user behavior. This disproves expectations that mobile TV would be most popular on the move or in waiting situations. Further results: Usage time is 18 minutes a day. This is good, at least for a service that is still in its infancy (see ). In search of the right broadcast formatMany questions remain unanswered, such as standards and broadcast formats. Is it enough to simply broadcast conventional TV programs 1:1 on the mini screens or do we need special mini formats? At the Munich Media Days, it was announced that user-generated content will soon be available on cell phones. Mobiles Fernsehen Deutschland (MFD) wants to launch a show with the best 20 video clips and is also promoting user-generated content for the mouse cinema. Meanwhile, the production company Ufa is investing a lot of money in developing three-minute crime dramas especially for cell phones. MTV and Discovery are also experimenting. The Süddeutsche Zeitung newspaper says with a twinkle in its eye that there is still no eroticism on cell phones. The risk of the cell phone battery dying just before the climax is probably too great.