Yallo positions itself as the "smart choice"
With a revamped mobile portfolio and the «Mobile. Internet. TV. But smarter.» campaign, Yallo is entering a new phase in the market. The focus is on data-rich plans, high network speeds, and reaching digitally savvy target groups.
The Sunrise brand Yallo has revised its mobile portfolio and launched a new brand campaign as part of this. Under the title "Mobile. Internet. TV. But clever.", the campaign communicates the positioning as an uncomplicated and price-conscious provider for digitally oriented consumers.
The new portfolio includes tariff models for different user needs - from entry-level offers and roaming solutions for cross-border commuters to data packages that can be used throughout Europe. An additional option for smartwatches is now also available, which uses the same number as the mobile device and enables a connection without a smartphone.
In addition, certain subscriptions are offered with transmission rates of up to 2 Gbit/s. Yallo is thus using Sunrise's existing 5G network and emphasizing the technological performance within the price segment.
The new brand campaign will be played out across all channels - including TV, digital platforms, (D)OOH and at the point of sale. It tells the story of everyday situations involving digitally savvy users who are characterized by pragmatic and forward-looking decisions.
According to Yallo, the campaign is aimed at a target group that values simple processes, transparent prices and high connectivity. "The typical Yallo target group is smart, modern and digital," says Stefan Fuchs, Chief Consumer Officer Flanker Brands at Sunrise. The aim is to further establish Yallo as a fully-fledged telecommunications provider with a clear positioning in the Swiss market.
