Study: The USA lags behind Europe in mobile Internet use
29 percent of European Internet users regularly access the Internet via their cell phones. In the U.S., the figure is only 19 percent. These findings come from the new ComScore study.
29% of European Internet users regularly access the Internet via their cell phone. In the USA, the figure is only 19 percent. This is the result of a new study by ComScore Networks, which analyzed Internet usage via cell phone in six countries (Germany, France, Spain, Italy, the UK and the USA). Of the countries analyzed, the highest proportion of mobile Internet use is found in Germany and Italy (34% each), followed by France with 28%, Spain with 26% and the UK with 24%. The study also revealed that in all countries surveyed, it is predominantly men (55%) who access the World Wide Web via their cell phones. In addition, the Finnish manufacturer Nokia is said to be the leading brand in Europe in the mobile Internet sector: between 22% (France) and 50% (Italy) use Nokia cell phones for mobile access. In the USA, only 17% use Nokia and 26% of all users use competitor products from Motorola.
According to the study, people primarily surf on the major online portals such as Google, Yahoo or MSN. In contrast to the USA, however, these are facing considerable competition in Europe from operator portals such as Vodafone, O2 or T-Mobile.
ComScore Europe is a division of ComScore Networks Inc., the market leader in digital media measurement. ComsScore Europe provides details on visits, demographics and online purchasing power of website visitors in European, American and global markets.
According to the study, people primarily surf on the major online portals such as Google, Yahoo or MSN. In contrast to the USA, however, these are facing considerable competition in Europe from operator portals such as Vodafone, O2 or T-Mobile.
ComScore Europe is a division of ComScore Networks Inc., the market leader in digital media measurement. ComsScore Europe provides details on visits, demographics and online purchasing power of website visitors in European, American and global markets.
