Austria: New daily newspaper reaches more than 1 million readers
Six weeks after its launch, the daily newspaper *Österreich* has released its first figures. According to the newspaper, *Österreich* reaches more than 1 million readers per issue, which corresponds to a market share of about 16.5 percent.
Six weeks after its launch, the daily newspaper Österreich publishes its first figures. According to its own figures, Österreich reaches more than 1 million readers per issue. In surveys, market researchers determined a reach of 1.12 million readers per issue, which corresponds to a market share of 16.5 percent. Austria is therefore number two behind the Kronen-Zeitung with a market share of 45 percent. The new daily newspaper in tabloid format had already caused unrest among other newspapers before its launch, as Austria's price of 50 cents is far below that of its competitors. However, according to a report in the Financial Times Deutschland, Managing Director Gert Edlinger does not believe that Austria could trigger a price war. Rather, Edlinger fears that rivals will react with lawsuits, such as the publisher of two online platforms, Hans Böck, who has applied to the Austrian Patent Office to have the name deleted (see ).
