Ringier magazines advertise with litter

The St. Gallen direct marketing specialist Lammoth Mailkonzept has designed a direct mail advertising campaign for the Ringier magazines Schweizer Illustrierte and Glückspost. The unaddressed version of the mailing would outperform the addressed version in terms of success. Not in terms of response, which is usually less than one percent, but in terms of cost-per-order. This is particularly evident with products that are not aimed at small target groups but are of general interest, according to a press release. Attractive subscription offers are therefore the focus of communication. This is the third DM campaign that Lammoth Mailkonzept has realized for Ringier Verlag within eight months.