Silverspot realizes multilingual radio campaign for Qualipet
For the current Quali-Petdays campaign, Silverspot produced 27 radio spots in German, French, and Italian. The production was carried out entirely at the company’s own studio in Uster.
As part of the new advertising campaign for Quali-Petdays, Swiss specialist retailer Qualipet commissioned audio production company Silverspot to create 27 radio spots in three national languages. The concept and implementation were carried out in close coordination with Fabian Rauber from Qualipet and were realized entirely in the company's own studio in Uster.
All voice recordings were produced with professional voice actresses from Silverspot's internal roster. The aim was to achieve a brand-appropriate and consistent tonality across all three languages.
The campaign is complemented by individually composed campaign music, which also comes from Silverspot. This is intended to give the radio spots an unmistakable acoustic identity. The campaign can be heard on various stations throughout Switzerland.
