Family and Rivella ring in the festival season with puns
To kick off the 2025 festival season, Family and Rivella are launching a fresh and cheerful headline campaign featuring clever wordplay.
This summer, Rivella is once again focusing on an extensive festival commitment in order to appeal to the young, experience-oriented target group with emotional brand experiences. The focus is on a modern brand presence that creates proximity and achieves relevance in the young community.
The current "Festivella" campaign alludes to the fact that the best festival moments don't happen on stage, but between the songs. Because it's not just the big headliners or the perfect drop in your favorite song that make a festival special, it's the small, spontaneous moments like a laugh after falling in the mud, a shared hangover after a night of dancing the night away or the feeling of simply being free.
The tonality of the campaign, launched in German and French, is clearly geared towards the target group and meets them where they are. Accordingly, all visuals will be played out immediately as OLV, display and social media ads and placed as DOOH and OOH at and around various festivals over the summer.
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Responsible at RivellaFrancesco Camenzind (Brand Manager Rivella), Andrea Murer (Social Media & Content Marketing Manager), Niels Niemann (Digital Manager), Marianna Länsitalo (Head Brand Management Communication & Digital). Responsible for FamilySvenja Hässig, Jan Walser, Tobias Peters, Philip Meier, Severin Binkert, Marc Ambühl; Alexandra Niggeler Production: VisualEyes International; Photography: Florian Schüppel; DOP: Patrick Wulf.
