2.9 percent lower ad volume in September

After increasing during the summer months, the volume of advertisements in the Swiss daily and regional weekly press fell again in September. Overall, the volume fell by 2.9 percent compared to the same month last year. According to the data published on Tuesday by Wemf AG für Werbemedienforschung, job advertisements remained strong and increased by 35.6 percent thanks to the continued good economic situation. Newspapers, on the other hand, generated 10.5 percent less income from advertisements.
The Sunday press also lost ground. The volume of advertisements here fell by 8.7 percent. The financial and business press saw a decrease of 4.3 percent. In contrast, the total volume of the general press was 2.2 percent higher than in September 2005.
The figures for the specialty press refer to page volumes. In September, this fell by 1.6%, while the volume of advertisements in the specialist press fell by 2.7%.