Sulzer Sutter canonize Saint

The Zurich agency Sulzer Sutter is using sacred means to promote "Saint", the Swiss manufacturer and online seller of custom-made snowboards, skateboards and surfboards. Saint wants to raise the profile of its brand on the market and attract qualified potential customers. Sulzer Sutter's promotional concept, centered around the "Saint Book", is intended to achieve this goal. Anyone who signs it makes themselves a Hot Prospect and is to be treated as a preferred customer from then on. With Holy Cards and incentives in the form of rosaries and fingerboards, interested parties are led to the Saint stand at events, where they can make their entry.