WPP: Group M becomes WPP Media

In response to growing demand from marketers for fully integrated capabilities, WPP Media replaces GroupM as the name for WPP's global media business. WPP Media manages more than US$60 billion of annual media investment and works with more than 75 % of the world's leading advertisers in over 80 markets. Mindshare, Wavemaker and EssenceMediacom will continue to serve their clients as brands within WPP Media with dedicated teams, leveraging shared capabilities, technology and support functions.

WPP Media is seamlessly connected to WPP's wider global agency networks and capabilities through WPP Open - WPP's AI-powered marketing system - creating the industry's most advanced platform for scaled and integrated services across creative, production, data, commerce and personalized media delivery. WPP Open is backed by £300 million of annual investment and partnerships with leading AI companies.

WPP Media's fully integrated offering enables clients to unify media, data and production and holistically manage their owned, earned, shared and paid activities to achieve personalization at scale. The company's services are further enhanced by best-in-class connected commerce and cutting-edge measurement and analytics capabilities.

WPP Media is built on a commitment to accelerate investment in learning and development initiatives that open up career paths for the jobs of the future and ensure employees are equipped to drive the transformation of marketing and media in the age of AI.

WPP is the creative transformation company. We harness the power of creativity to build a better future for our people, our planet, our clients and our communities. For more information, visit wpp.com. 

WPP Media is WPP's global media collective. In a world where media is everywhere and in everything, we bring together the best platforms, people and partners to create unlimited growth opportunities. For more information, visit wppmedia.com.