Digital everywhere

Radio Spillmann Felser Leo Burnett visualizes the digital radio programme of SRG SSR idée suisse as the future of today. The technology is still mainly used by insiders. But that is set to change very quickly. We are talking about the radio of the future.DAB stands for Digital Audio Broadcasting and is a process for the digital transmission of radio signals. With DAB, ten radio programs can be transmitted on one frequency. The reception quality is much better than FM. And above all, DAB allows eleven SRG-SSR stations to be received in German-speaking Switzerland. "Many of these stations can otherwise only be received via cable or medium wave," enthuses early adapter and copywriter Stefan Ehrler at Spillmann Felser Leo Burnett.
To anchor DAB in the population, SFLB designed a campaign with various key visuals. The silhouettes of a conductor, jazz musician, pop star or alphorn player appear on the loudspeakers of a DAB radio. These are used on posters, in advertisements and animated in cinema commercials. The message: listen to your favorite sound anywhere and anytime. With a digital radio on DAB.
Andreas Panzeri